About Theater

Theater is easily one of the oldest form of performing arts known to mankind. If we go back to the Stone Age, the men and women of those times used to tell stories by enacting them, since no language used to exist back then. In fact, ancient Greek theater continues to inspire us even today. Their plays are still staged in different parts of the world, in various languages. However, theater faced a very tough and uphill battle once the film and television industry came into being. Pulling in crowds became more and more difficult.

The result – theater companies and playwrights had no option but to reinvent themselves. They’ve been successful a good number of times, but there’s still a long gap to bridge. The technological advancements in the film and television industry continues to attract huge audiences with all the glitz and glamour. On the other hand, theater continues to have that unparalleled old world charm. The famous playwright Thornton Wilder once mentioned that theater is the greatest of all art forms. It is the quickest method in which a person can share his/her humanness with another person. What sets theater apart from other forms of media is that it is always about ‘now’ and ‘this moment’ on the stage. There are no retakes!

It is magical to watch a group of actors gelling together so well and performing live on stage, right in front of you, putting in so much effort to tell you a story. Arthur Miller had once said that when people watch something en masse, in a group, they tend to react more differently and profoundly compared to when they watch something in their living rooms. When you’re watching live theater acts on stage you can feel yourself undergoing an almost life changing experience. It’s a heart to heart exchange between the performers and the people in the audience.

There is enormous power in stage performances, primarily because they are real and quite different from the movies. Although theater has lost out in popularity to films and television, it doesn’t mean that people don’t watch theater plays anymore. If we go by the statistics of the year 2005, over 12.5 million people watched Broadway shows in the New York City and close to 8.5 million watched theater performances at places other than Broadway.

Talking about theater and its popularity, there is one kind of theater acts that hasn’t received its fair share of recognition and importance in the industry. We’re talking about community-theater. There are ethnic community theater groups who stage some of the most amazing plays in their respective languages, despite having limited audiences. This is where the importance of star power comes into theater. Bringing in popular faces, actors, producers and directors into the field of theater can pull in audiences needed for their promotion.

Many innovative theater professionals are adapting to the times and are indulging in new age practices to draw crowds to theaters. They are using all forms of marketing mediums like social media, print marketing, collaborations etc. to reach out to prospective audiences.

However, at the end of the day it is important for a theater act to connect to its audience to enjoy a loyal fan following. It is only when plays offer true reflection of their audiences’ lives that they’ll start gaining immense popularity.